Blog

This year at the Pacific Coast Farmers' Market Association (PCFMA), new leadership joined the board and staff, including Cindi Gershen and Devin Kinyon on the board and Elisabeth Garon as Director of Operations. PCFMA expanded its reach by partnering with the Foothill-De Anza Community College District and Vallejo Main Street. Despite challenges like the state's fiscal crisis and extreme weather, PCFMA successfully advocated for the "Save Market Match" campaign and adapted its operations to...

Recent Posts

Thirty Five Years of Service

In 2023, PCFMA is marking our 35th year of operations and service to the San Francisco Bay Area and California farmers. Farmers' Market Week , which runs from August 6 to 12, 2023 seems an appropriate...

What can you Find "Beyond the Market"?

In October, 2021, PCFMA embarked on an ambitious new project to tell the story of our farmers and the products they grow through a series of online videos. The goal of the project was two-fold; First...

Dear Deb - August 2023

Dear Deb: What is Farmers’ Market Week and why do we celebrate it? –JC, Concord, CA  National Farmers' Market Week take place every first week full of August and is a time to celebrate all the hard...

Farmers Markets Unite to Sustain Healthy Food Access

In May I shared news that vital state funding for the California Nutrition Incentive Program was missing from Governor Newsom’s proposed state budget. I’m excited to share an update that thanks to the...