PCFMA's Marketing Team presented at the 2025 InTents Conference about its video marketing project that used farm tours and cooking demonstrations to build customer engagement and encourage farmers...
This year at the Pacific Coast Farmers' Market Association (PCFMA), new leadership joined the board and staff, including Cindi Gershen and Devin Kinyon on the board and Elisabeth Garon as Director of...
For the past 25 years, the first full week in August has been celebrated as “Farmers Market Week.” In 2024, that puts Farmers Market Week at August 4-10. For the past 36 years, the Pacific Coast...
The Pacific Coast Farmers' Market Association (PCFMA) mourns the passing of Narsai David, a founding member and former Board Chair. Narsai, a Bay Area chef and food personality, was instrumental in...
California almost lost Market Match due to budget cuts. But thanks to a fierce campaign by farmers' markets, farmers, and food advocates, the program's funding is secured in the state budget! While...
Farmers markets nationwide gathered at the Intents Conference! Reconnecting in person after virtual meetings, attendees discussed shared challenges like attracting new farmers and supporting local...
In honor of Women's History Month and International Women's Day, PCFMA celebrates dedicated women at all levels of their organization, from market managers and staff to directors and board members.
California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...
After working for 13 years at PCFMA, I will be leaving the organization at the end of January 2024. There will be a lot that I miss about this job, but it’s time for something new. Food has always...
