Producer
Very Mulberry: California Grown
Very Mulberry brings a taste of India to California with their nutrient-rich mulberries. Grown at Habitera Farms, these "miracle fruits" offer irresistible sweetness and connect communities. Find them at local farmers' markets.
Producer
Organic Farming: Inzana Ranch
Since 1985, Tony and Joye have grown delicious organic fruits using sustainable methods. Find their produce at the farmers' market and support local!
Producer
Ken's Top Notch Produce
Beyond the Market explores the renowned Ken's Top Notch Produce, known for their exceptional organic fruits. Meet the friendly team and experience the quality firsthand at Bay Area farmers' markets.
Producer
Gotelli Farms
Learn all about cherries in this episode of Beyond the Market as we visit Gotelli Farms! The Gotelli family has been growing cherries in California for generations, and we are fortunate enough to get an exclusive look at their operation during the peak of their season. Come with us as we visit their
Arugula Cherry Salad
Cherry Arugula Salad
00 HR 25 MINS
SERVES 2

Cherries add the sweetness, nuts bring the texture, and arugula offers the bite for the perfect spring salad.

Market Match
Market Match makes putting more fresh fruits and vegetables on your family’s table easy. You can double your budget for fresh fruits and vegetables, and now for a limited time, up to an additional $15 per farmers' market visit, when you purchase with your CalFresh/EBT (food stamp) card at your PCFMA farmers’ market.
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LOCALLY GROWN PRODUCE FOR YOUR PLATE, YOUR FAMILY, AND YOUR COMMUNITY

Shop your PCFMA farmers' market for the best of fresh produce from California farmers, at dozens of Bay Area locations.

About PCFMA

PCFMA was founded in July of 1988. Our mission is to support California farmers and communities by providing farmers’ markets for our diverse Bay Area neighborhoods. PCFMA currently manages over 30 farmers’ markets, making us the oldest and largest farmers’ market association on the West Coast!

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Market News

USDA Grant Expands PCFMA Marketing Reach
USDA Grant Expands PCFMA Marketing Reach
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News
PCFMA was recently awarded a grant from the USDA’s Farmers Market Promotion Program (FMPP) to expand its direct mail outreach and analyze its impact. The grant, awarded through the “Turnkey Marketing...
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Farm Bill 2026
PCFMA Raises Concerns about Farm Bill
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Market Match
WIC
PCFMA's Executive Director, Allen Moy, recently met with U.S. Representative Mark DeSaulnier, who represents California's 10th Congressional District, to share concerns regarding the federal Farm Bill...
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