Blog

Dear Deb – December 2024  

This month’s column comes with a bittersweet twist—there are no questions to answer, but that’s because Deb and the Dear Deb column are signing off for now. After 19 enjoyable years at PCFMA, I’m retiring. It’s hard to say goodbye to such an incredible community—my colleagues, the farmers, and all the amazing people who make our farmers’ markets thrive. But it’s time to turn the page and start a new chapter. I’m excited to dig into a new phase of my life filled with more time for family, friends...

Recent Posts

Dear Deb - May

Dear Deb: I just bought some beautiful berries at the farmers’ market. How do I keep them from going bad before I can eat them all? - Monica G. Pinole Great timing Monica, the berries are so good...

Women in Leadership at PCFMA 

In honor of Women's History Month and International Women's Day, PCFMA celebrates dedicated women at all levels of their organization, from market managers and staff to directors and board members.

Save Market Match!

California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...

Dear Deb – March 2024 

Dear Deb: What does organic mean and how does it compare to non-organic? Katy, Walnut Creek  Katy: Organic produce is sought after by many customers at our farmers’ markets. If you understand the...