I recently had the honor of speaking on a panel about community partnerships at the University of California Agriculture and Natural Resources (UC ANR) Conference in Fresno. Joining me as I spoke...

For three years California has suffered through a consistently worsening drought. The impact of the drought have been evident throughout the state, especially with the increased risk and incidence of...

The Pacific Coast Farmers’ Market Association is proud to welcome three new members to its Board of Directors: Kathy Topete, Michael Hohenthal, and Lynette Miscione. Since its inception, the Pacific...

This message was written on December 21, 2022 – the date of the winter solstice. That means today is the shortest day of the year for those of us in the Northern Hemisphere, with the fewest hours of...

Les Portello, a founding member and former President of the Board PCFMA Board of Directors, has stepped down from the PCFMA Board of Directors to join PCFMA’s Advisory Committee as an Emeritus...

At the beginning of June, the PCFMA Board of Directors officially set the organization on a new path by unanimously endorsing a new mission statement: The Pacific Coast Farmers’ Market Association...

As someone who was born and raised in Texas but who has lived almost half my life in California, the ongoing rivalry between the two states is a topic of personal fascination. Most recently this was...

PCFMA will continue to match WIC FMNP and Senior FMNP coupons for the 2022 season thanks to CDFA’s California Nutrition Incentive Program (CNIP). The funding from CNIP helps nutrition program...

Last month the PCFMA Board of Directors met for a strategic planning retreat; the first time the majority of the Board gathered in-person since January 2020. Over the two day retreat, the Board...

Pollen floating on a warm breeze in the afternoon and a couple of extra hours of sunshine in the evening are all sure signs that winter is coming to a close and spring is in the air! At PCFMA , spring...