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The Pacific Coast Farmers’ Market Association (PCFMA) is proud to announce the addition of its newest board member, John Matthesen, who brings over 30 years of experience as a shopper, farmer, and educator. John joins the Board of Directors as a community representative dedicated to expanding fresh food access and supporting independent growers. John’s background spans virtually every aspect of the local food ecosystem. In 2012, he co-founded Rodgers Ranch Urban Farm in Pleasant Hill, gaining...

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PCFMA Board Welcomes John Matthesen

Harvest Headline: Stone Fruit Summer!

It’s shaping up to be a Stone Fruit Summer! Stone fruit is arriving at farmers’ markets, filling farmers’ tables with the colors of summer. Bright oranges, deep purples, and golden yellows catch the...

Produce Bonus for Seniors FMNP & eWIC

Find out more about eWIC and Senior FMNP!

Customers reaching for large bins of cherries at the farmers' market

Harvest Headline: Cherry Season!

Cherry season is finally here but don’t blink, or you’ll miss it. If you’ve noticed cherries popping up at the market and thought, “wait… isn’t it early?” you’re not wrong. This year’s early heat has...