Beyond The Market

A video series created to highlight farmers, products, and recipes!

Selling at the Farmers' Market with Ken's Top Notch

On any given Sunday at the Martinez Farmers’ Market, you’ll see a long line of people waiting to purchase nectarines, peaches, grapes, or Cara Cara oranges from Ken’s - but it’s not only the tasty fruit that draws a crowd, it’s the friendly faces behind the booth. Ken Lee runs his business like a family, and the folks you’ll meet at the farmers’ market will make you feel just the same!  
JuJube Purée
Farmers’ market hack! Did you know you can make natural sweetener at home using jujubes? Also known as red dates, or Chinese dates, jujubes are small tree fruit that was brought to the United States from Asia in 1908. They grow on a tree and have a small pit inside, like cherries, and have a soft
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How to Make Air Fryer Apple Fritters
A sweet delight that’s fun to make with the whole family, try our delicious recipe for farmers’ market Apple Fritters! We’re putting a healthier spin on these yummy breakfast treats by oven baking them for a light, fluffy donut without the fryer. Chef Andrew tries a few different apple varieties on
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More Videos

Video Title Season
Quick Instant Pot Bavette Tacos Fall, Winter, Spring, Summer
Salsa Verde Summer
A Tour of Stepladder Ranch & Creamery Spring, Summer
Homemade Sriracha Hot Sauce Summer
From Farm to Market with Lujan Farms Summer
A Visit to Pescadero's Blue House Farm Fall, Winter, Spring, Summer
Kid Friendly Egg Scramble Fall, Winter, Spring, Summer
Air Fryer Thai Inspired Brussels Sprouts Fall, Winter, Spring
Farmers' Market Air Fryer Pizza Challenge Fall, Winter
Microgreens Slaw Fall, Winter, Spring, Summer
The Family Behind Sunrise Nursery Fall, Winter, Spring, Summer
Becoming a California Bee Keeper: Miss Bee Haven Honey Fall, Winter, Spring, Summer
An Inside Look with Medina Berry Farms Spring, Summer
Alhambra Beef & Pears: Raising Grass Fed Beef in the Bay Area Fall, Winter, Spring, Summer
Super Duper Microgreens: Backyard Farm in the Heart of the Bay Area Fall, Winter, Spring, Summer

More Videos
Inzana Ranch & Produce
Come along with us to Inzana Ranch & Produce in this installment of Beyond the Market! Sitting on 160 acres of orchard property in Hughson, California, Inzana Ranch & Produce is home to more than 40 different varieties of stone fruit, and we are here to learn all about apricots. Get an expert’s
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Avocado Toast
In this episode of Beyond The Market, Chef Nolan takes you into the kitchen to teach you how to make Avocado Toast. This recipe is easy as it is delicious with the best part being it can be made entirely with ingredients from your local farmers’ market! Avocados are packed with essential vitamins
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Priti and Ramavtar Singh Farms
Journey with us to Priti & Ram Singh Farm as we go Beyond the Market to learn all about avocados! Hidden away from the hustle and bustle of the Bay Area, Priti & Ram Singh Farm specializes in growing Bacon and Lamb Hass avocados on their 12-acre property in the hills of Fremont. Meet the family
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Farmers' Market Week
We celebrate farmers’ market week every week of the year at Pacific Coast Farmers' Market Association; and every year during the first week of August, we join other organizations across the country in celebration of the official Farmers' Market Week. As one of the longest-standing and largest
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