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Cherries to Arrive Right on Schedule!  Cherry lovers rejoice! After last year's challenging season marked by heavy rain and wind, we have exhilarating news for you! California's sweet cherries are predicted to have a bountiful harvest right on schedule this year, starting in early May. Get ready to savor the sweetness of California's finest! This year, cherry farmers are filled with optimism, anticipating a good yield, sweeter cherries, and an abundance of fruit throughout the growing and...

Recent Posts

Dear Deb - May

Dear Deb: I just bought some beautiful berries at the farmers’ market. How do I keep them from going bad before I can eat them all? - Monica G. Pinole Great timing Monica, the berries are so good...

Women in Leadership at PCFMA 

PCFMA is proud to be a diverse workplace, with our staff representing as many ages, cultural backgrounds, and personal identities as the markets we operate. We are fortunate to have built a strong...

Save Market Match!

California's Market Match program, which helps low-income families buy fresh produce, is at risk. The Governor's budget cuts funding, threatening the program's end in 2024. Take action now! Visit...

Dear Deb – March 2024 

Dear Deb: What does organic mean and how does it compare to non-organic? Katy, Walnut Creek  Katy: Organic produce is sought after by many customers at our farmers’ markets. If you understand the...